At the time of this campaign I was working for a market research firm. We were tasked with engaging with divers who were pulled into a layby by police officers. While asking them how many miles they were expecting to travel, how often they drove and other such mundane questions, we observed if they and any passengers were wearing a seat belt. We returned, I think a month later, to do exactly the same exercise. Between these two sessions the Jimmy Saville ( yes I know!) campaign had hit the TV. This had followed other campaigns with Shawn Taylor, but it was considered that the saying "Clunk Click Every Trip" might be super catchy. Indeed it was, and in the second session we noted many more people wearing seat belts. Over the next year it was demonstrable the decrease in deaths and serious injuries from collisions and this was attributed to the campaign. If you wonder why I have suddenly thought of this it is the number of people on the TV shouting about having to wear a face mask, how uncomfortable they are and that it is an infringement of personal liberty. Sometime after the CC campaign the wearing of seat belts became compulsory and people were then saying they weren't going to wear them because they were uncomfortable and it was an infringement of their personal liberty blah blah blah ... just saying!
Back to the smallholding and my luffas!. Oh my have they grown. I am SO excited about them. I have now stopped the two plants in the greenhouse and they have 6 luffas each. I have been showing them to everybody I can and most have been impressed. Several have said they are going to have a go next year. Here they are. All I have to do now is try to get them to ripen. I guess that might be the most difficult part.
Look after yourselves out there